Màdara: A Nordic Odyssey
Màdara was born in 2006 in Latvia and was founded by a visionary woman: Lotte Tisenkopfa-Iltnere . She aims to become a true icon in the beauty industry.
The birth of a Nordic odyssey
The brand 's story begins in the enchanting landscapes of Latvia . In a place where birch sap , a magical ingredient, is harvested in spring. Why? Because this sap has powerful antioxidant benefits and natural virtues .
The name "Màdara" is a tribute to a plant, named "Galium mollugo", common in the meadows of the Baltic . This flower also inspired the brand's distinctive logo. This imprint of nature is at the heart of each product in the range.
Commitment to purity and transparency
The brand offers an impressive range of over 80 beauty products. All divided into five categories, ranging from facial care to anti-aging products, hair care and makeup. It offers care for all skin types ( mature skin, oily skin...)!
Màdara also adapts to dry skin thanks to products such as cleansing foam, hyaluronic acid, etc.
It also offers anti-blemish products, to be applied morning and evening to hydrate your skin.
Taking care of your skin also allows you to take care of your hair. If one element is neglected, the other will be too!
Each product is made from 100% natural ingredients. For example, with birch sap, aloe vera, chestnut extract, chamomile, or mineral oils.
The products are paraben-free and silicone-free.
“Màdara takes its impact on the planet to heart, promoting local provisions by using recycled and recyclable packaging,” comments the founder.
Their complete transparency regarding the composition of their products is proof of their commitment to quality and ethics . In addition, all of the brand's products are certified by ECOCERT, guaranteeing their purity.
Luxury redefined with the Nordic universe
Màdara defines luxury in a unique way , highlighting the natural riches of the Nordic countries . The brand takes into account the changing seasons and the purity of the ingredients.
Their approach is an invitation to reconnect with nature, to appreciate wild landscapes. In this journey, we are taught to recognize the preciousness of the fundamental elements of life.
The vision of the Latvian brand lies in the simplicity and beauty of nature. A philosophy that permeates every product of the brand.
Complete care that thinks of everyone!
Màdara is not limited to facial beauty. It offers a complete range of hair, body, and even toddler products. (see here) . The brand's natural formulas work wonders to repair hair , nourish skin , and take care of your family.
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Madara at Volumely!
The Volumely team was able to test some Màdara hair products, including the “Grow” and “ Nourish & Repair ” ranges.
We were won over by:
- The composition is hard to make more natural!
- The delicate, natural and ultra fresh scent
- The soft and creamy texture
- Recyclable packaging
- The foaming nature of the shampoo
- The result , after the first use of the shampoo and conditioner, the hair is hydrated. It helps regulate the sebum produced. In addition to being less dry, they are shinier and easier to style.
As a bonus, find exclusive advice from the founder : Lotte for a top hair routine!
"I have very long hair . So I really feel that the structure of the hair near the scalp is very different from that at the ends . The differences are noticeable every 10 centimeters , so I practice a particular strategy of washing, learning and combing the hair.
By following this routine, you can wash your hair every three days instead of two . Your hair will be shiny and healthy ."
If you are looking for cosmetic products that combine exceptional performance, respect for nature and ethics, look no further.
Màdara is a solution that we recommend :)
Find the brand's products below and on our e-shop!