An inclusive brand is a brand that adopts a diversity and inclusion approach . This approach will be implemented within its communication, its operation, its products or services.
This statement means that the brand recognizes, celebrates and meets the needs of a wide variety of customers. The brand celebrates statuses that were once marginalized or ignored by traditional business practices.
For example, a ready-to-wear brand will offer clothes in sizes ranging from 32 to 47. Here, the brand is inclusive in the area of morphology and self-love.
At WAAM Cosmetics , being an inclusive brand means embracing and celebrating diversity in all its forms. This culture translates into listening carefully to the diverse needs of their customers.
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Each product of the brand is an invitation to discover a natural, plural and personal beauty.
At the heart of their DNA, sharing and transmission are fundamental. WAAM also means "We Are All Métis". This motto reflects their vision of a world where each beauty tradition is a source of inspiration and where everyone shares their culture.
Did you also know that WAAM products draw their inspiration from beauty rituals around the world ? They are passed down from generation to generation !
The brand also went looking for these recipes . Some come from the other side of the Earth, others come from around the corner . Also, there are beauty recipes that come from her childhood. The founder was able to create simple and healthy treatments , inspired by the beauty of the world.
WAAM Cosmetics aims to provide beauty for all.
All these rituals have in common that they honor the extraordinary powers of nature and diversity . The products are designed to meet all types of needs.
In the ecological approach, cosmetics are made with natural ingredients. Within the range: there is coconut oil, essential oils or even cider vinegar.
For example, their coconut oil enriched hair mask requires just a few drops of essential oils and is applied for 30 minutes .
The effects of this product? Deeply invigorate dry hair. Also remember to rinse with water and lemon juice. Once done, the water will leave your scalp shiny and vigorous .
You can find it on Volumely here!
Photo by Timo Stern on Unsplash
The brand strives to demonstrate that taking care of one's beauty must be compatible with respecting the planet. It offers innovative formulas , while remaining simple, healthy and minimalist.
WAAM Cosmetics’ journey has not been without its challenges. But the company has successfully overcome them.
Recruiting its first team in 2019 and raising funds in 2020 were crucial steps in its development.
In 2021, they launched their first communication campaign and a captivating web series.
The following year, in 2022, a new range of powder cosmetics was launched.
Recently, the French brand raised 5 million euros to launch a range of powdered hygiene products. Toothpastes, shower powders, shampoos and facial cleansers are made from 100% natural ingredients . They transform into a soft and pleasant foam when in contact with water.
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Today, WAAM Cosmetics continues its rise. The brand offers authentic and planet-friendly products.
How? By replacing controversial products with healthier , more sober, more ethical and more ecological alternatives. WAAM Cosmetics is establishing itself as an inspiring leader in the world of eco-responsibility.
Sourcing, manufacturing, packaging, distribution: they are committed to finding the best ecological and ethical solutions. The product ranges are also vegan and vegetarian , so do not contain any ingredients of animal origin.
WAAM seduces us with its commitment to offering authentic hair care and minimalist recipes. By making natural wonders accessible to all , the brand embodies an ethical and fair approach to beauty.
Producers are sourced responsibly and sustainably , favoring fair and local trade, without ever compromising the quality of the products. Through the support of local producers , WAAM strives to create products that take care of our appearance but also our planet.
By searching for the best natural DIY (Do It Yourself) products , the brand contributes to hair growth.
WAAM allows everyone to create their own natural routine by choosing from a range of 40 vegetable oils. There is necessarily a seed or plant in nature that meets the problems of each type of hair.
Discover the magic of WAAM Cosmetics at Volumely, where we offer beauty that respects and values the diversity and authenticity of each person.
Protection and Boosts Growth - Protective Hair Oil This protective hair oil from WAAM protects, nourishes and strengthens all hair types . This protective hair elixir boost...
